R. Trent Thompson

The BADASSforGOOD podcast. Episodes six to ten.‘I might just ruffle a few feathers’

by R. Trent Thompson

Mr Badass is back! We bring you five more short, sharp and provocative podcasts from R. Trent Thompson that will transform how you think about your non-profit brand and the impact it makes.

Read more

The BADASSforGOOD podcast. Episode five: not all fundraising campaigns are created equal

by R. Trent Thompson

‘Inconsistency creates poor donor engagement experiences.’ With his usual dry delivery and sharp, concise analysis, R.Trent Thompson returns with episode five of the BADASSforGOOD podcast to demonstrate why not all fundraising campaigns are created equal.

Read more

The BADASSforGOOD podcast. Episode four: pretty is more than skin deep

by R. Trent Thompson

It's a welcome return for R.Trent Thompson and his thought-provoking BADASSforGOOD podcast. In episode four he explains why pretty and professional are overrated qualities in fundraising campaigns.

Read more

The BADASSforGOOD podcast. First episodes: snackable brand and marketing insights

by R. Trent Thompson

Welcome to R. Trent Thompson's BADASSforGOOD podasts: concise, insightful ideas on how to manage your brand and marketing from an award-winning specialist.

Read more

About the author

R. Trent Thompson is an award-winning marketer and rare combination of strategist, creative, and marketer. He’s founder of Thompson & Company, a strategic brand, design, and communications firm working exclusively with nonprofit organisations. Using research, facts, and data, they blend expertise with innovation to empower nonprofit brands to realise their full potential.

When he’s not rebranding nonprofits, building fundraising or awareness campaigns, and speaking at industry conferences, he’s sharing snackable brand and marketing insights on his podcast “BADASSforGOOD.”